Search engine optimization can be described as the process of getting your websites at the top level while searching in search engine. Each and every web site wants their websites to be on the top of the result which improves there marketing and helps in marketing the products. Some of the results show that the searchers see the top and they see the bottom of the page. This makes web owners to have search engine optimisation to locate their site at the top of the ranking page. Some of the marketing strategy and tactics followed by the optimizers might lead to achieve the goals of certain website.

The internet marketing tactics are also used to promote the sites meeting their demands. To a successful optimization the optimizers have to address some of the technical issues in order to avoid search engines crawling and index problems. Maintaining a high quality web page is very essential process involved in the developing the webpage. Off page criteria is another important thing optimizers has to address and this may meet the demand of the owner to have successful marketing campaign. Search engine result may also have some sponsored links which will be on the top of the web page and preventing crawling is major of the optimizers. SEO is very important in the process.