Directory submissions are one of a very popular approach to provide a platform for the website owners to promote their own websites. This is a facility that is accessed by a wide range of web owners from small to large business promoters. The reason for the popularity of this approach is that it is affordable by all. On cost benefit analysis, the benefits obtained are much higher than that of the cost incurred. This platform helps in brand building. This can also help in developing link services. The key word targeting is the most important usage. This directly approaches the target audience.

Manual directory submission is just the customized version of directory submissions. In this approach, the website users can design their own directory and or can create different keywords and post to a number of registered directories. By means of manual directory submissions, the web user can get rid of the negative impact of the spammers in the mass directories.

The links can be most useful in making the websites popular. The proper link building services make a site attractive to a search engine and thus enhance its possibility to be shortlisted and thus getting a good rank. The one way links are very helpful.